OUR ETHOS
Cruelty-free ingredients
We're a family of animal and nature lovers, a big part of our lifestyle is caring for our 2 rabbits, puppy and wild birds that visit our garden daily.
I only use cruelty-free ingredients. This year I made changes to our luxury diffuser base after learning that it was due to be tested on animals. (*Update, this base has now been tested on animals, and is still used in a large majority of reed diffusers on the market)
I immediately made the switch to a premium vegan and cruelty-free base, which offers excellent scent throw without the cruelty to animals. This is more expensive for me to use, however I have not passed this cost onto our customers.
Sustainability
Wax is our main ingredient, therefor I made sure to use a sustainable, eco-friendly option. Our in-house blend of vegetable wax gives you premium scent throw, while being vegan, free-from paraffin, palm wax and contains only a minimal amount of soy.
How we sustainably pack your orders: To protect candles and room sprays made from glass, we occasionally re-use bubble wrap we received from our suppliers, we never buy-in bubble wrap.
Packaging purchased by us, like our tissue paper and shredded paper, is acid-free, recyclable, biodegradable and ideal for re-using, while packing peanuts we use are made from starch and will fully dissolve in running water at home. Children love watching them melts under water!
Reducing single use plastics
I'm always looking to make positive changes where possible in regards to plastic use, I have learn't a lot regarding UK recycling, and joining Plastic Free Eastbourne opened my eyes to what can be done, to cut back on single plastic use as a business.
I no longer felt comfortable with some product ranges and the volume of plastic I was buying in. Here are the big changes made so far, to be more sustainable and eco-friendly
- Wax melts are now packaged in glassine bags, made from wood pulp, which is a renewable resource, instead of the plastic clam shells previously used.
- All plastic lids on Amber jar candles were replaced with aluminium lids.
- 95% of our product labels are now paper instead of plastic, aiming for 100% by end of the year.
- All Luxury reed diffusers can be re-used over and over again with refills.
- Packaging tape was swapped to paper instead of plastic.
Product quality and safety
Safety always comes first. When developing new products, I conduct all quality and safety testing in my own home.
As a mum and dog owner, I carefully select fragrances and essential oils that are safe, that I am happy to use around my children and pets.
All our fragrances used are IFRA safe, and specifically designed for use in home fragrance products. All our candles are made in glass that is specifically manufactured to be heat-safe.
Due to regulations we are required to display any potential allergens within our fragrances, these can be found under each product description.
(IFRA helps maintain the integrity and safety of fragranced products on the market)
- Emma